Physical WorldBUILDINGbuilding · 78% · creators + brands

StuntKit

Physical advertising infrastructure for brands and creators.

The Thesis & Bottleneck

The Real-World Bottleneck

Brands have no physical-world advertising layer: creator stunts, street inventory, and proof-of-display are all negotiated by hand in DMs.

The Architectural Insight

Physical attention is inventory too. It needs onboarding, discovery, and visualization like any marketplace.

How I Built It

Creator onboarding, brand discovery, and inventory visualization — the marketplace rails for real-world attention.

Technical Stack & Protocols
Next.jsPostgresTelegramTailscale

Real Outcomes & Lessons

Observed Production Outcome

78% toward the first marketplace slice. Public build log tracks yesterday, today, and next.

What I Learned The Hard Way

“Physical products punish vagueness: every flow must name who shows up where, with what, and how proof closes the loop.”

System Telemetry

  • System TrackPhysical World
  • Current StatusBUILDING
  • Architecturebuilding · 78% · creators + brands
  • Launch StageIn build. Current focus: creator onboarding, brand discovery, inventory visualization. Next: TechCrunch Disrupt SF, creator acquisition, brand experiments.

System Access

Interested in how this architecture works under load?

Book a 30-min discovery call →