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Amit Kumar, founder and developer
Amit Kumar@growthperclick / New Delhi / IST
The canonical identity document

I turned 16 years of growth into shipped code and autonomous agent systems.

I'm Amit Kumar. For 16 years, I worked on the front lines of digital marketing, performance acquisition, and GTM operations. I watched teams burn hundreds of thousands of dollars on fragmented SaaS stacks and manual workflows.

As software architectures and LLM agent protocols matured, I crossed over completely into engineering. In 2024–2025, I attempted to build Constella — a massive 9-microservice enterprise AI operating platform with Neo4j graph memory and a custom VS Code extension. I built the container before the content; the distributed memory mesh suffered from context drift, and the architectural complexity collapsed under its own weight.

That failure taught me everything about multi-agent systems and memory. Real reliability doesn't come from bloated microservice meshes or complex graph databases — it comes from narrow specialists with isolated working memory and explicit JSON contracts. That hard-won insight is the exact foundation powering my 14 systems today, including Index Mavens (8 agents live on a single VPS) and JARVIS OS.

Principle 01

Ship in public.

No gatekeeping. I share architectures, prompts, and failures.

Principle 02

Narrow agents win.

Isolated roles with explicit contracts beat one clever prompt.

Principle 03

Real outcomes.

Code that solves cash flow, attention, or GTM bottlenecks.

The journey / 8 eras

Sixteen years, one direction.

Every era feeds the next: distribution taught judgement, software made it executable.

Marketing16 years start here: growth, positioning, distribution. The lens every later product gets judged through.
GrowthLearned the loop: research, ship, measure, iterate. BrandCo and SharkOS are this era weaponized.BrandCo ↗
AutomationManual workflows become pipelines. n8n, crons, and agents replace the most expensive hours first.
SoftwareLaunchSuite, VidoTask, InvoBill: real products for real users, self-hosted and revenue-minded.LaunchSuite.tech ↗
AIJARVIS OS and the identity bench: local-first, private by default, memory that compounds.JARVIS OS ↗
AgentsIndex Mavens: 8 agents in parallel. Orchestration, fallback, audit trails — production, not demos.Index Mavens ↗
Agent orchestrationRaven and Graph Memory: the bench where reliability patterns get proven before client deploys.Raven ↗
Physical + digitalStuntKit: the current obsession — physical advertising infrastructure for brands and creators.StuntKit ↗
One entity, four addresses

Where the work lives.

  • growthperclick.comThe marquee hub — products, builds, now, lab, canon, and this identity page. The entity home.
  • playbook.growthperclick.com ↗The Hacker Playbooks field manual — how 13 famous indie and growth operators find a niche, think, launch, and grow.
  • iamamitkumar.dev ↗The developer portfolio and technical writing — agent architectures and deep dives. Linked, never duplicated.
  • @growthperclickThe handle everywhere else:X (Twitter) · GitHub · Substack · Medium · cal.com