Amit Kumar

Amit Kumar

@growthperclick

Builder, founder, and developer. Building autonomous software and physical ad rails in the open.

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The Story

I turned 16 years of growth into shipped code and autonomous agent systems.

I'm Amit Kumar. For 16 years, I worked on the front lines of digital marketing, performance acquisition, and GTM operations. I watched teams burn hundreds of thousands of dollars on fragmented SaaS stacks and manual workflows.

As software architectures and LLM agent protocols matured, I crossed over completely into engineering. In 2024–2025, I attempted to build Constella — a massive 9-microservice enterprise AI operating platform with Neo4j graph memory and a custom VS Code extension. I built the container before the content; the distributed memory mesh suffered from context drift, and the architectural complexity collapsed under its own weight.

That failure taught me everything about multi-agent systems and memory. Real reliability doesn't come from bloated microservice meshes or complex graph databases — it comes from narrow specialists with isolated working memory and explicit JSON contracts. That hard-won insight is the exact foundation powering my 14 systems today, including Index Mavens (8 agents live on a single VPS) and JARVIS OS.

PRINCIPLE 01Ship in public.

No gatekeeping. I share architectures, prompts, and failures.

PRINCIPLE 02Narrow agents win.

Isolated roles with explicit contracts beat one clever prompt.

PRINCIPLE 03Real outcomes.

Code that solves cash flow, attention, or GTM bottlenecks.

My Journey Across 16 Years

8 Eras
01

Marketing

16 years start here: growth, positioning, distribution. The lens every later product gets judged through.

02

Growth

Learned the loop: research, ship, measure, iterate. BrandCo and SharkOS are this era weaponized.

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03

Automation

Manual workflows become pipelines. n8n, crons, and agents replace the most expensive hours first.

04

Software

LaunchSuite, VidoTask, InvoBill: real products for real users, self-hosted and revenue-minded.

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05

AI

JARVIS OS and the identity bench: local-first, private by default, memory that compounds.

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06

Agents

Index Mavens: 8 agents in parallel. Orchestration, fallback, audit trails — production, not demos.

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07

Agent orchestration

Raven and Graph Memory: the bench where reliability patterns get proven before client deploys.

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08 · NOW

Physical + digital

StuntKit: the current obsession — physical advertising infrastructure for brands and creators.

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