Build Journal · Public Changelog
How I build and ship.
Raw, unvarnished build notes: architectural decisions, what changed in production, and what I learned the hard way.
Brands don't have a physical advertising infrastructure layer. So I'm building one.
What Changed
- Scoped creator → brand → proof loop
- Mapped inventory visualization
- Positioned for TechCrunch Disrupt SF
Architectural Decision
Marketplace rails before marketing site — inventory must exist and be verifiable before brand demand matters.
Next Milestone
Creator onboarding flow, brand discovery UI, first pilot campaign.
Eight narrow agents beat one clever prompt.
What Changed
- Split signal, research, and risk into distinct agent roles
- Added explicit JSON handoff contracts between agents
- Shipped Telegram real-time broadcast engine
Architectural Decision
Narrow roles with isolated memory over a single monolithic model — reliability in multi-agent swarms comes from clear contract boundaries.
Next Milestone
Tighten anomaly alerts, expand market coverage.
The morning brief should cost nothing and leak nothing.
What Changed
- Moved briefing synthesis to local Ollama models
- Built custom OpenClaw skills for data ingestion
- Cut external LLM API dependencies to zero
Architectural Decision
Local-first as a product requirement, not a compromise — privacy changes what a founder is willing to entrust an agent with.
Next Milestone
Richer cross-session recall for recurring project topics.
Founder GTM is one ops pipeline wearing four tool costumes.
What Changed
- Absorbed research, drafting, and scheduling into one agent loop
- Shipped single-interface Telegram operation
- Retired four disconnected SaaS subscriptions
Architectural Decision
One consolidated agent loop beats four disconnected SaaS tabs — distribution velocity compounds when the pipeline lives in one place.
Next Milestone
Tighten scheduling reliability, expand lead ingestion sources.
Every SaaS launch re-solves the exact same plumbing.
What Changed
- Packaged auth, billing, and content scaffolding
- Baked in growth-first SEO and analytics baselines
- Dogfooded across my own product launches
Architectural Decision
Every skipped setup week is a distribution week — eliminate boilerplate to focus 100% on product insight.
Next Milestone
More launch templates extracted from real GTM loops.