01 / The bottleneck
Everyone saves Instagram, TikTok, and LinkedIn posts. Nobody revisits them — the save folder is where ideas go to die.
02 / The insight
A save is intent without structure. AI extraction can turn bookmarks into actionable steps at import time.
03 / The build
An import pipeline for saved social content with AI task extraction layered on top.
04 / The launch
In build. Import pipeline first, extraction quality second, sharing loops third.
05 / The outcome
Working toward: save anything, get back a task list instead of a graveyard.
06 / What I learned the hard way
Content apps live or die on the return visit: the task list is the reason to come back.